Breaking into the Big Time
Posted: July 30, 20051:00 a.m. Eastern
© 2005 WorldNetDaily.com

When the New York Times, Washington Post, and USA Today write major features on the Christian marketplace without the snide remarks that used to accompany such articles, you know that the Christian media marketplace has hit the Big Time.

At the Christian Booksellers' Convention held recently in Denver, Colo., the major entertainment companies made an expensive, significant push to reach Christian audiences. Time Warner had a big booth. Disney, in conjunction with Zondervan, held a reception for "The Lion, The Witch And The Wardrobe." Fox screened two movies exclusively for the Christian members of the Christian Booksellers' Association, and all this was just the tip of the iceberg.

Story