Christian magazines try to tap secular market
By Adelle M. Banks
Religion News Service

Look around the magazine racks at your local Wal-Mart, Barnes & Noble or Rite Aid and you may see some new titles amid the regulars.

Charisma, a magazine principally aimed at Pentecostal Christians, this summer launched a concerted effort to cross over into the general market, following in the footsteps of Christian music and books that have made the leap from religious to secular shelves.

And it's not alone: Precious Times, a quarterly publication for African-American Christian women, entered Barnes & Noble in April. Around the same time, NavPress Periodicals started placing its Pray! and Discipleship Journal magazines in stores like Borders.

"As a publisher we would like to get our message out to a broader and broader audience," Stephen Strang, publisher of Charisma magazine, said in an interview. "There's a new receptivity."
Story