Alpha Course Hits British Cinemas in Bid to Reach out to Millions
Posted: Thursday, September 8 , 2005, 14:10 (UK)

The Alpha course, one of the world’s most successful evangelistic projects, will now begin to show advertisements on national cinemas across Britain to extend its reach and attract even more of the UK population.

An advertising firm which has produced campaigns for Sony Playstation, Pringles, Ariel, Nike and Virgin Records, has been hired by Holy Trinity Church in Brompton, home to the Alpha course, to promote 7,000 courses that will start across the country this autumn.

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