Church of England to Modernise Advertising Campaign to Renew Image
"Church. Part of modern life". That's the latest message going out to the public from the Church of England in a bid farewell to the somewhat disastrous advertising campaigns of the past.
Posted: Friday, September 2 , 2005, 10:25 (UK)

The advertising agency that brought the Skoda range of cars back from the dead has been called in by the Church of England in the hope that it will do the same for their ailing fortunes also.

Ad agency Fallon has produced a series of black and white posters that aim to present the Church as less “churchy” and replace previous campaigns which have been criticised widely by bishops and clergy members for being overly triumphalist, painfully trendy or tastelessly provocative, The Times newspaper has said.

Rather than an overt emphasis on mission, the new line of posters aim to gently bring the attention of the public to the often overlooked practical role that the Church plays in their communities and daily lives, as well as its active contribution to the care of society in general.
the rest

I guess the rule is the slogans may be about anything except Jesus!