Jordan River cosmetics appeal to Christians
By HILARY LEILA KRIEGER

Most baptisms in the Jordan River are of the spiritually cleansing variety.
But two Israeli women recently asked why they couldn't be physically purifying as well. Their answer is the Nahara line of bath and beauty products "for the Christian woman," according to their Web site, made with Jordan River water.

"The region evokes so much empathy and so much spiritually [and] we wanted to package it," explains co-founder Debbie Saperia, surrounded by Nahara bottles. "We're going to take a little bit of the region, and all its beauty and its symbolism, and ship it over."

While there might be a steady trickle of Christian pilgrims making their way to the banks of the Jordan each year, there are 60 million or so evangelicals in the US who've never made the journey. Now they have an entr e of sorts. The products are all sold on a Web site that gives visitors a virtual tour of the Galilee, and the boxes of hand creams and body sprays come with postcards from the region and other souvenirs. The rest