Introducing the Lohasians -- The New Face of the New Age
by Albert Mohler
Posted: Wednesday, May 31, 2006

Newsweek introduces its readers to the movement it calls the "Lohasians" in the magazine's June 5, 2006 edition. According to Steven Waldman of Beliefnet.com, "Lohasian" is an acronym for "Lifestyles of Heath and Sustainability."

Here's how the Lohasians are described:

LOHAS consumers (or Lohasians, as they're called at Beliefnet) represent 17 percent of the U.S. population, according to a report released by the Natural Marketing Institute at a LOHAS conference held in April in Santa Monica, Calif. The study said Lohasians are "dedicated to personal and planetary health." Seventy-three percent buy recycled-paper goods, and 71 percent buy natural or organic "personal care" products. They pay more to get foods without pesticides and want their cars fuel-efficient. Among the products and services offered at the conference this year were detoxifying pine oil, organic body lotion, ecofriendly spas and recycled-cashmere sweaters. A decade ago, one attendee said, the conference vendor room offered only "broccoli and tomatoes." the rest