Bearing witness to a sea change in Unitarian practice
The usually low-profile church now spreads its message with mass mailers, radio spots, newspaper ads.
By David Haldane, Times Staff Writer
October 28, 2006

A devout Baptist, Larry Kuechlin believes he knows the source of the proselytizing postcard he recently received from a church that embraces homosexuals.

The mailer's architect, the Long Beach man says, is "the devil himself."

In fact, the direct mail campaign was masterminded by a force no one would suspect: Unitarians.

A denomination with no formal creed, a low profile and a strong tradition against proselytizing, Unitarian Universalists — Unitarians for short — are trying something new: a splashy dose of evangelism. Using radio spots, newspaper ads and mass mailers, they hope to spread the word (lower case) about their faith's openness, diversity and undogmatic approach. the rest