Saturday, November 18, 2006

Scandal raises questions about 'superstar' pastors
By RACHEL ZOLL
AP Religion Writer
Friday, November 17, 2006

Pastor Ted's influence was felt everywhere in New Life Church: in the videos shown at worship; in the New Life bookstore, which stocked books he recommended. And in the story of the church itself. He started New Life in his basement, building it into a 14,000-member nationally known megachurch. As the Rev. Ted Haggard's fortunes rose, so did the church's.

So when Haggard fell spectacularly from grace in a scandal involving drugs and allegations of gay sex, many wondered if New Life, so tied to his public persona, would crash with him.

The answer has significance far beyond the Haggard tragedy. As evangelical megachurches have sprung up around the country, concerns have grown over whether superstar pastors help or hurt faith communities.

"When you get to these top 25 or 50 of the largest or most influential churches, these pastors are clearly celebrities. They were the founders, they created much of the growth and they are, in some sense, a brand in and of themselves," said Scott Thumma, a professor at Hartford Seminary in Connecticut, who specializes in studying megachurches. "It's just like a business where the name of the founder is, in fact, a trademark."
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