Corporate America is Tracking Your Every Move
Tuesday, February 20, 2007
Millennium Radio New Jersey
Kevin McArdle

It would be positively Orwellian if corporate America was using high technology to track your whereabouts without your knowledge. Welcome to "1984."

Radio Frequency Identification (RFID) technology can be thought of as a next-generation bar code. A simple RFID tag consists of a microchip and antenna, which when stimulated by a remote "reader," sends back information via radio waves. Like a bar code, an RFID tag identifies the product it is attached to for inventory or purchasing purposes; but an RFID tag can do more. For example, RFID tags can hold information related to the expiration date of a product, record whether a product has been exposed to excessive hear, or could be used to assist with product recalls. An RFID-tagged product can be tracked as it moves in commerce, providing better ways to identify and meet consumer demand for products.

"If the device remains on the item," says Assembly Majority Leader Bonnie Watson Coleman, "it can also track the whereabouts of the individual who purchases it and I believe that's an invasion of privacy." Surely such technology is reserved for only hi-tech gizmos and the most expensive wares a store has to offer, right? Wrong? Watson Coleman says, "RFIDs are in your clothing, in your underwear, in your razor blade packages, any item that you purchase." the rest