Tuesday, May 08, 2007

'Cocaine' pulled from shelves nationwide
May 7, 2007

NEW HAVEN, Conn. -- An energy drink called Cocaine has been from pulled from stores nationwide amid concerns about its name, the company that produces it said Monday.
Clegg Ivey, a partner in Redux Beverages LLC of Las Vegas, said the company plans to sell the drink under a new name for now.

The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street drug alternative and a dietary supplement. May 4 was the deadline for the company to respond.

The FDA cited as evidence the drink's labeling and Web site, which included the statements ''Speed in a Can,'' ''Liquid Cocaine'' and ''Cocaine -- Instant Rush.'' The company says Cocaine contains no drugs and is marketed as an energy drink. It has been sold since last August in at least a dozen states.
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