People are less bothered by spam
E-mails continue, but filters lessen annoyance factor
Verne Kopytoff, Chronicle Staff Writer
Thursday, May 24, 2007

Internet users are being plagued by more spam e-mails but are less bothered by the onslaught of unsolicited pitches, according to a report released Wednesday.

The survey by the Pew Internet & American Life Project found that 37 percent of consumers said they are getting more spam in their personal e-mail accounts than in the past. However, only 18 percent called spam a big problem, down from a quarter of all respondents four years ago.

The findings reflect that consumers are increasingly fighting back against spam by using filters to keep their inboxes clear, a highly recommended but only partially effective tactic. Psychology may offer another explanation: Internet users may simply be getting used to the flood of unsolicited e-mails and now consider it normal. the rest

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