Wal-Mart to Sell Line of Religious Action Figures
by Kevin Jackson,
Christian Today
US Correspondent
Thursday, July 19, 2007

Wal-Mart, the world’s largest corporation, has jumped on the faith-based bandwagon with representatives announcing Tuesday that they will begin to test-sell biblical action figures in their stores.

About one-eighth of the company’s discount stores – 425 out of a possible 3,376 – will now devote part of their toy aisle to One2believe, a Valencia, California-based company that creates action figures based on biblical heroes such as Samson.

The announcement is part of a larger trend among big companies towards investing into more religious and family-friendly products. Business leaders are beginning to see that they can make large profits from a majority of the population who have religious beliefs.
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