Blogging Like Jogging, Part 1
By Mark D. Roberts
Monday, November 12, 2007

A couple of years ago everybody was predicting that blogging would take over the media world. Bloggers had toppled Dan Rather. Soon they would replace the New York Times and CBS Evening News.

Now it’s chic to proclaim the death of blogging. Critics, often from the mainstream media, celebrate the fact that millions of bloggers have quit. “The end of blogging is near,” pronounce the pundits, with undisguised glee.

The initial “blogging is the world” bandwagon was silly and naïve. The new “blogging is dead” repeats the silliness and naïveté in the opposite direction.

Blogging isn’t the world. And blogging isn’t dead, either. Rather, blogging is like jogging. the rest

Part 2