Thursday, December 27, 2007

Selling the Good Book by its cover
Publishers have found a niche -- a big one -- for stylized Bibles inspired by pop culture. Almost anything goes.
By Stephanie Simon, Los Angeles Times Staff Writer
December 25, 2007

GRAND RAPIDS, MICH. -- The original scribes of the Bible may have been inspired by God. Their modern-day successors? They find inspiration in vacuum cleaners, polka-dot bedspreads and a slick, hot-pink Juicy Couture purse.

This all may sound a bit irreverent. But consider it from the Bible publisher's point of view: How do you sell a really old book that 91% of households already have.
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