Coming soon to cellphones: Free, over-the-air TV

By David Lieberman
USA TODAY
posted 1/8/09

Millions of consumers by year's end should be able to watch free, over-the-air television on cellphones, PDAs and other portable digital devices as the result of initiatives that will be unveiled today by some of the nation's largest TV station owners and electronics manufacturers.

The changes promoting on-the-go viewing are "quite significant," says John Eck, president of the NBC TV Network and Media Works. "If we play it right, it can be a compelling service," for example, by offering local news, which normally isn't available from cellphone video services.

At least 63 stations in 22 cities — including New York, Chicago, Philadelphia, San Francisco, Boston and Washington — will transmit news, entertainment and sports to portable devices this year, according to the broadcast industry's Open Mobile Video Coalition (OMVC).
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