Ben and Jerry's renames ice cream Hubby Hubby in celebration of gay marriage

Ben and Jerry's has changed the name of one of its best-selling ice creams to Hubby Hubby, in celebration of the legalisation of gay marriage in its home state of Vermont.
By Matthew Moore
02 Sep 2009

The flavour formerly known as Chubby Hubby will be sold under the playful new name for the length of September.

Ben and Jerry's has developed a reputation for social activism – and smart publicity stunts – since being founded by two former hippies in Burlington, Vermont in 1978.

The firm has striven to retain its freethinking reputation despite its 2000 sale to food giant Unilever, and earlier this year marked Barack Obama's election as US president by renaming one of its nutty ice cream flavours "Yes Pecan". the rest