Albert Mohler: The Travail of Tiger Woods — Lessons Not to Be Missed

Monday, December 14, 2009

The travail of Tiger Woods entered a new chapter over the weekend as Accenture, a global consulting firm, severed all ties with the world's most famous golfer. In doing so, Accenture became the first of Woods's major sponsors to end its relationship with him. It is not likely to be the last.

Tiger Woods's fall from public favor happened with breathtaking speed. In a matter of days, a minor vehicle accident in the middle of the night mushroomed into both private and public catastrophe. Even as Woods and his famously protective handlers sought to avoid or limit the controversy, the golfer's eventual admission of marital infidelity has forever changed the way the public looks to the world's most highly compensated athlete.

This story is far from over. Even as Tiger Woods has announced that he is taking an "indefinite" leave from professional golf in order to give priority to his wife and family, his future as both professional athlete and public figure is very much in question. Some believe that Woods will return to his exalted position after a necessary period of contrition and public withdrawal.

Others suggest that, given the mental demands of professional golf, Tiger Woods will have a very difficult time returning to top form. And, what about Tiger Woods the brand? On these questions time will have to tell. Nevertheless, the travail of Tiger Woods provides lessons that are already not to be missed. the rest image