Why Won't Anyone Clean Me?

Most Americans Tidy Their Refrigerators Only Once or Twice a Year; Manufacturers Try New Ways to Combat the Mess
FEBRUARY 24, 2010
By ANJALI ATHAVALEY

For its new fridge, Whirlpool Corp. spent months inventing a shelf with microscopic etching so it can hold a can of spilled soda.

The technology is just one weapon against a dirty kitchen secret: Most Americans clean their fridges only once or twice a year...

... Manufacturers aiming to create a cleaner, tidier fridge are likely facing an uphill battle: Currently, most Americans don't clean their fridges until something triggers them to act, such as a spill or a pungent odor. They also don't devote much effort to the task, even when they come home with bags of new groceries. In Whirlpool's 2005 refrigerator habits survey of 2,571 consumers, 33% said they don't spend any time cleaning the refrigerator before grocery shopping. In order to make room for items just purchased, 27% reported shoving everything in and not worrying about organization. the rest
image by Collin Anderson