Kids, Listen Up--or Maybe Not

Is Bus Radio "a low-grade form of child abuse" or a clever way to protect schoolchildren from inappropriate, sexually-loaded advertisements?

I guess it all depends on whom you listen to.

BusRadio is a start-up company in Massachusetts, the latest brainchild of the kids-marketers who gave schools free book covers full of bold, colorful ads for Kellogg's, McDonald's, Calvin Klein, Nike and other major national advertisers.

Now, Michael Yanoff and Steven Shulman want to create a private radio network that plays music, public-service announcements, contests and, of course, ads, into school buses. the rest