Friday, May 30, 2008

Rick Warren Goes Global

Tuesday, May. 27, 2008

Already established as perhaps the most important voice in contemporary American Evangelical Christianity, Rick Warren last week pressed the button that he hopes will take his "brand" to the ends of the earth. Almost offhandedly at the conclusion of a three-day meeting of 1,700 pastors that Warren later told TIME was "the most important conference of my life," the author of the Purpose Driven Life threw open participation in his PEACE coalition to the wider Evangelical community. It was the Evangelical equivalent of a long-awaited IPO of a tech start-up whose brand the cognoscenti have predicted will become a global juggernaut: The PEACE coalition is a plan of epic ambition, to turn at least half of the world's tens of millions of Christian churches into a giant "network of networks" dedicated to relieving the poverty and misery of the developing world. the rest image


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