Christianity meets high street consumerism in Christmas ad

Monday, September 12, 2011

A trendy nativity scene will be used in a poster aimed at reminding Brits that Jesus is the true meaning of Christmas.

Christian charity Church-Ads.net launched the poster for its Christmas advertising campaign last week week.

It shows the nativity scene with “trendy twenty-somethings, designer fashion and luxury gifts”, as part of its “Christmas starts with Christ” promotion, which is now in its third year.

In the poster, the shepherds are represented by a cycle courier and plasterer. The wise men are shown as three successful entrepreneurs and their gifts are iconic ‘treasures’ of modern culture: a Swarovski crystal perfume bottle, a Fabergé egg and a replica Damien Hirst skull. All are ‘sharply dressed’. the rest