"Inglorious Fruits and Vegetables" -fighting food waste

Jun 12, 2014

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.

Now you can eat five a day inglorious fruits and vegetables.

As good, but 30% cheaper. The inglorious Fruits and Vegetables, a glorious fight against food waste.