Google cranks up the Consensus Engine

Google this week admitted that its staff will pick and choose what appears in its search results. It's a historic statement - and nobody has yet grasped its significance.
By Andrew Orlowski
12th December 2008

Excerpt:
That Google was impartial was one of the articles of faith. For if Google was ever to be found to be applying subjective human judgment directly on the process, it would be akin to the voting machines being rigged.

For these soothsayers of the Hive Mind, the years ahead looked prosperous. As blog-aware marketing and media consultants, they saw a lucrative future in explaining the New Emergent World Order to the uninitiated. (That part has come true - Web 2.0 "gurus" now advise large media companies).

It wasn't surprising, then, that when five years ago I described how a small, self-selected number of people could rig Google's search results, the reaction from the people doing the rigging was violently antagonistic. Who lifted that rock? they cried.

But what was once Googlewashing by a select few now has Google's active participation. the rest